Portfolio · Göteborg, Sweden

Johanna Janebäck

UX/UI, Brand & Product Design

I design end-to-end UX and UI, from user research and accessibility to product strategy, design systems and brand. I combine product design, leadership and teaching.

View selected work → Get in touch
Portrait of Johanna Janebäck in Göteborg

What's my thing?

I'm a design and product leader who wants to build impactful, user-centered things that really matter.

I'm a designer and product owner with a master's in Interaction Design & Technologies and a bachelor's in Design & Product Development from Chalmers University of Technology. I work the whole way across the stack from product management, UX, research and brand.

I enjoy taking a fuzzy problem, research it with the people it's for, shape the strategy, and then design something that's genuinely nice to use. I'm happiest delivering work that makes a real, measurable difference.

Based in Göteborg · open to UX, product & design-lead roles

Selected work

Featured projects.

Research, product, systems and brand, most from my years leading design at Satcube, plus my master's thesis on accessibility.

Grunden activities app — two app screens
01 — Master thesis

UX Research · Accessibility

An accessible activities app, designed WCAG AAA

For people with intellectual disabilities — built on workshops, interviews, testing and observation, with no decision made without the people it was for.

Read the case →
Satcube WebGUI case overview
02 — UX / UI · Satcube

Complex systems · Accessibility

An intuitive way to manage satellite terminals, for novices and experts alike

The WebGUI configures and monitors a satellite terminal in real time, designed so a first-timer understands it as well as a pro.

Read the case →
Satcube website pages
03 — Web · Design system · Satcube

Web Design · Product ownership

Satcube website and design system, one site with many uses

Shop, dashboard, news and product pages with very different goals, unified by a design system I built from scratch.

Read the case →
Satcube logotype and brand colours
04 — Brand · Satcube

Brand Identity

An accessible identity for a technical industry

A complete visual brand led solo, from competitor analysis and stakeholder workshops to a logotype drawn from the layers of the atmosphere.

Read the case →

Where I've been

I've worked

Design Lead & Product Owner
Satcube · 2022–2025
Owned design & roadmap for the website, WebGUI and app — plus brand and art direction — across the space industry.
Project Manager & UX/UI Designer
Noor Digital · 2025
Client projects at a digital marketing agency — from scoping to shipped UI.

I've studied

MSc · Learning and Leadership
Chalmers University of Technology
MSc · Interaction Design and Technologies
Chalmers University of Technology
BSc · Design and Product Development
Chalmers University of Technology

What I bring

Product

  • Agile product ownership
  • Roadmapping & prioritisation
  • KPI tracking
  • Stakeholder workshops

Design & UX

  • UI / UX design
  • Design systems
  • Brand identity
  • Accessible design (WCAG)

Research

  • Usability testing
  • Interviews & observation
  • A/B testing
  • Personas & synthesis